F.A.Q.'s

WHAT IS THE STREET TEAM’S GOAL?
The ultimate goal of the Street Team is World Domination. We need to introduce the artist to as many potential fans as possible, and to continue to build name recognition by encouraging people to visit their website, message board, go see them at a live show, and/or buy their CD.

WHERE DO I SIGN UP?
You can up at http://www.streetpropaganda.net. Once you make a profile and join your favorite artists’ street team, you are ON the street team for online and offline!

DOES IT COST YOU ANYTHING TO BE ON THE STREET TEAM?
Nope.

DO YOU GET PAID TO BE ON A STREET TEAM?
Nope, it’s all for the love of the band and making new friends.

WILL I MEET THE BAND IF IM ON THE STREET TEAM?
When there are times whenever possible, we would set up exclusive events for the members to meet artists, attend sound checks, or assist with special promotions.

WHAT DOES A MARKET LEADER DO AND HOW DO I BECOME ONE?
The primary goal of the Market Leader Program/Street Marketing department is to expose your community to our developing artists and create a loyal fan base at the street level while using low-cost but creative strategies. Market Leaders are our core representatives for all things rock and pop, and are very hands-on for album releases, tour dates coverage, lifestyle/retail promotion, and online initiatives. You will be our tastemakers in touch with your cities and the surrounding areas. Market Leader positions are unpaid, but you will have monthly expenses and access to tickets to our label shows, competitive label shows, chances to meet the bands, participate in exclusive shows and contests, as well as getting a first-hand experience working in the music industry
Not everyone is cut out to be a Market Leader Rep. It takes a lot of hard work and a certain personality to get the job done. Although we look for these characteristics in choosing our Market Leader Reps, we expect to see all of these traits in action throughout your time in the program. Here are just a few of the traits we look for in our market leaders: Outgoing / Responsible / Enthusiastic / Dedicated / Knowledgeable / Reliable / Accountable / Friendly / Professional / Motivated / Hard-working / Creative / Musically Savvy / Open-Minded

Qualifications

• Have reliable transportation
• Have a digital camera
• Must actively work all rock/pop bands that are current priorities and be open to new projects
• Must be at least 17 years of age
• Must have strong time management skills (5+ hrs per week, on average, will be required for this)
• Must be organized and thorough in your work
• Must be outgoing and have great communication skills
• Must be accessible on a daily basis (i.e. email, cell phone etc.)
• Must own or have frequent access to a computer
• Preferred street teaming experience of 6+ months
• MUST HAVE A PASSION FOR MUSIC & MARKETING

Job Description:
The Market Leader is Atlantic Record’s Street Marketing Department’s official representative for the ML’s given market. What this means is that the appointed person in this position are our eyes and ears out there. YOU are the person keeping US in the know for all things relevant to helping promote our artists in your area (i.e. weekly club parties, DJ events, college campus events, high school events and so on). A market leader is in charge of overseeing his/her major market (city) from covering the bands’ shows or target tour shows, promoting all projects at various lifestyle locations, spreading the word online, creating ideas, etc. Also, if there is an event or show in his/her market, that person will be there to help run it and make sure the artist is receiving the maximum awareness in the market. Also as the role of a leader, he/she should also come up with fun and exciting promotional ideas to help spread the word in their area.

The Market Leader Program is designed to give you the freedom to do the best promotions in your area while following the guidelines of our program. To cover your area thoroughly, you will spend about 5+ hours a week street teaming for Atlantic Records’ Rock/Pop division. This is an estimate and will fluctuate from week to week depending on school/work schedules, tours, and releases. Although we expect each of our reps to go above and beyond these expectations, we have provided some basic responsibilities to give you a starting point.

Each rep is responsible for::

• Checking their Street Prop email 2-3 times a week
• Covering tour support in your market
• Submitting lifestyle reports by the deadlines
• Calling in once a month to check in with us and participating in conference calls (whenever possible)
• Any special promotions we ask you to execute (i.e. listening parties, street team hangs, etc.)
• Must be in constant communication with other Street Propaganda members in your market as well as your national reps
• Must have a professional relationship with your local WEA College reps & radio promotion person
• Must have/or build relationships with your local promoters/lifestyle accounts and keep a running list of those accounts. You must have knowledge of stores in your area (i.e. them closing and opening new stores) and visit local retail once every two weeks to check on in-store play, stock and to put up displays
• Must be willing to help work/plan local events (in-stores, radio events, listening parties, festivals etc.) with a creative mind and willing to contribute ideas for planning Street Propaganda events in your area
• Must maintain relationships with at least 10 different message boards and keep them up bi-weekly by communicating with those visitors

Your Market:
In order to succeed in your position, you need to know your market. Start with the basics:

• Where do people buy records?
• What clubs in the area feature live bands?
• What local papers carry features on music?
• How do people find out about new music?
• How does the school/clubs get bands to play on location?
• What college radio stations are in the area?
• Where do people hand out? Bars? Clubs? Popular local shops?
• How can I increase awareness of Atlantic bands in the market?
• Who are the hot local bands and where do they play? How do you hear about them?

To Apply: Send us an email telling us about yourself in 100 words, where do you see yourself in 5 years, what are your top 5 favorite artists of all time, and what do you want to gain out of the experience. Email your answers and include your resume in the body of the email to jobs@streetpropaganda.net. Don’t forget to tell us which market you would like to represent! Please note – this program is a NON-paying position, however, there will be a (limited) monthly expenses to assist the projects!

WHO IS MY MARKET LEADER LEADER? WHO DO I CONTACT IF I HAVE QUESTIONS?
Here is our current list (as of May 2009) of Market leaders:

USA - Tour Coverage	Anna	anna@streetpropaganda.net
USA - Target Tour Coverage	Drew	drew@streetpropaganda.net
STREET PROPAGANDA HELP	HELP	help@streetpropaganda.net

Albany, New York	Kayla	kayla@streetpropaganda.net
Albuquerque, New Mexico	Elizabeth	liz@streetpropaganda.net
Athens, GA	Ashley	ashley@streetpropaganda.net
Atlanta, GA	Ashley	ashley@streetpropaganda.net
Austin, Texas	Melissa	melissa@streetpropaganda.net
Baltimore, Maryland	Jeff	jeff@streetpropaganda.net
Baltimore, Maryland	Sara	sara@streetpropaganda.net
Boston, Colorado	Rebecca	rebecca@streetpropaganda.net
Boulder, Colorado	Beth	beth@streetpropaganda.net
Chicago, Illinois	Ashley	Ashley@streetpropaganda.net
Chicago, Illinois	Laurel	laurel@streetpropaganda.net
Cleveland, Ohio	Melissa	mel@streetpropaganda.net
Cleveland, Ohio	Sarah	sarah@streetpropaganda.net
Denver, Colorado	Beth	beth@streetpropaganda.net
Des Moines, Iowa	Gina	gina@streetpropaganda.net
Detroit, Michigan	Nicolette	nicolette@streetpropaganda.net
Detroit, Michigan	Rosa	rosa@streetpropaganda.net
Los Angeles, California	Angelica	angelica@streetpropaganda.net
Los Angeles, California	Justin	justin@streetpropaganda.net
Los Angeles, California	Nicolette	nicolette@streetpropaganda.net
Nashville, Tennesse	Cathy	cathy@streetpropaganda.net
New York, New York	Alisa	alisa@streetpropaganda.net
New York, New York	Jessie	jessie@streetpropaganda.net
New York, New York	Silvia	silvia@streetpropaganda.net
Omaha, Nebraska	Chris	chris@streetpropaganda.net
Philadelphia, PA	Kevin	kevin@streetpropaganda.net
Portland, Oregon	Denise	denise@streetpropaganda.net
Raleigh, North Carolina	Jessie	jessie@streetpropaganda.net
Saint Louis, Missouri	Andrea	andrea@streetpropaganda.net
Saint Louis, Missouri	Deidre	deidre@streetpropaganda.net
San Antonio, Texas	Wida	wida@streetpropaganda.net
San Francisco, California	Angelica	angie@streetpropaganda.net
Washington, DC	Christina	christina@streetpropaganda.net
Washington, DC	Jeff	jeff@streetpropaganda.net

WHAT IS SHOW COVERAGE?
Depending on the show and its artist, show coverage is promoting the artist at the venue. On most occasions, a teamer will receive a pair of tickets to attend the show in exchange to “work” it.

For Tour Coverage, this may include the following: heading to the venue an hour before doors open to hang up posters in and around the venue; passing out materials after the show; assisting on special events if available, etc. You will be promoting the artist at their show and make sure the awareness of the artist is visually everywhere in the area. We encourage and prefer teamers who sign up for tour coverage to also cover lifestyle to promote the show. (For more info, see below under “What is Lifestyle?”)

For Target Tour Coverage, we purchase a pair of tickets for the show of your choice (only for the artists listed in our weekly emails) of the tours we are hitting up. You will be passing out promo materials at these shows that are similar to our projects.

WHAT IS LIFESTYLE?
Where are some good places to give away stickers and postcards and hang up posters? Since YOU know your hometown better than anyone else, give materials away at places where people just like yourself hang out. This is called Lifestyle.

*If you know some local stores who would like to receive some materials to display at their shops please email help@streetpropaganda.net with the following information: Name of store; type of store; address; city, state, zip code; phone number; and your relationship with the place.

*NOTE – Materials are sent out randomly to various street teamers or when they are available. Even if you request them, don’t expect to automatically receive them.

There are flyers on streetpropaganda.net media section where you can print out the flyers and make copies to pass out.

A) Here’s a list of places that are great for handing out promo stuff or hanging up posters: -After concerts, shows, outside clubs, arenas, etc. -Colleges (Bookstores, Dormitories, Student Union Buildings, Radio & TV Stations, Cafeterias) -High Schools (Homeroom, Cafeteria, Bulletin Boards) -Independent Shops (Record Stores, Book Stores, Teen Clothing Stores, Hair & Nail salons, coffee shops) -Arcades, Amusements Parks, Camps, Boardwalks. -Movie Screenings, Street Fairs, Fundraisings, Outdoors events, Sport Games -Hang Flyers and Posters on Telephone Poles, Bulletin Boards, Message Boards, Lockers, etc. **Some stores or venues may have rules against handing out materials on their property. Plus, it is against the law to affix stickers or posters to public or private property. So please sure you speak to the appropriate authorities before hand.

B) Tell all of your friends, coworkers, and relatives about the artist, their album, their shows, their website, etc.

C) Call and/or go into your local record stores and ask for the artist’s CDs. With enough demand, retailers will carry them. Have your family, friends and coworkers call, too!

D) Buy the artist’s CDs for friends and family. They make great gifts!

E) Bring friends and family to the band’s shows when they are in your area! Also, hand out flyers for upcoming shows in your area or close to your area!

F) Wear your band’s shirts proudly!

WHAT IS ONLINE STREET TEAMING?
If materials are not available, members can also go online and reach a bigger fan base worldwide just by the click of their mouse!

A) Post on other message boards and/or chat rooms about the band and include their URL for easy access to those interested. You can visit official message boards or fan-made ones especially hitting up artists’ forums they previously tour with.

B) Contact local newspapers, TV Show, and magazines and ask them if they could an article on one of the artists. This often works best if more than one person calls the press about the same subject.

C) Contact national music magazines, online fan magazines, morning shows, late night shows, talk shows, etc.

D) Post up their music video on your myspace.com, facebook.com, friendster.com, xanga.com, livejournal.com, blogs, communities, message boards, etc.

E) Create fan newsletters, unofficial fan clubs, fan sites, yahoo groups, etc.

I HAVE AN IDEA THAT IS NOT ON HERE? WHO DO I TELL?
Any idea is an awesome idea and is always another great way to promote a band. Send any ideas not listed on here to help@streetpropaganda.net

WHAT DO I DO AFTER I HAVE STREET TEAMED?
As a Street Team member, you’ve got to tell us what you’re doing to promote the band! Tell us what you’ve done, where you’ve done it, whom you’ve met, and what they thought. You can upload your street team pictures or screenshots of your online activities at streetpropaganda.net. You can also include stories of how you’ve been spreading the word by emailing your street team leader or writing a blog on the site to share with the rest of the fans.

WHAT ARE GOODIE POINTS?
Goodie Points are regular points that are earned simply by browsing Street Propaganda. Each page you visit while logged into your account will earn you 1 free goodie point!

HOW DO I GET TO MY STUFF?
Click on MY STUFF in the top navigation menu.

HOW DO I EDIT MY PASSWORD?
Click on MY STUFF, then click on MY ACCOUNT INFO in the sub navigation on the left, and then go to 'Edit account info'.

HOW DO I EDIT MY EMAIL ADDRESS?
Click on MY STUFF, then click on MY ACCOUNT INFO in the sub navigation on the left, and then go to 'Edit account info'.

HOW DO I ADD A PICTURE TO MY PROFILE?
Click on MY STUFF, then click on Change Snapshot underneath your profile picture. Here you can manage your images. Once you've uploaded a picture that you want to use for your profile, go to MY STUFF, select 'Edit Profile', scroll down and select your profile image!

HOW DO I START MY BLOG?
Click on MY STUFF, then click on MY BLOG.

WHAT DO I DO IF I FORGOT MY PASSWORD?
Click on FORGOT PASSWORD under the login form, and check you email! Once you login you can change your password again.

I HAVE A QUESTION AND I NEED HELP? WHO DO I EMAIL?
You can email Help @ help@streetpropaganda.net with any questions about the site or street teaming.

AND REMEMBER, HAVE FUN WHILE SUPPORTING YOUR FAVORITE ARTISTS AND HELPING THEM SPREAD THE WORD!